Longitudinal research

نویسندگان

چکیده

The aim of this study is to conduct a longitudinal reasearch into the influence between market orientation, innovativeness and business performance. endevours examine possible changes in model orientation on performance 2016-2019 period Croatian companies. To analyse data, we used regression covariance analysis. results show that competitor interfunctional coordination did not exhibit statistically significant differences At same time customer innovativeness, product innovation, system showed signifcant statistical change. Empirical provide consequential theoretical implications for management implementing which would allow increase company competitiveness market.

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ژورنال

عنوان ژورنال: Zbornik Veleu?ilišta u Rijeci

سال: 2022

ISSN: ['1848-1299', '1849-1723']

DOI: https://doi.org/10.31784/zvr.10.1.7